Social Media

Creating Social Media content to increase brand awareness for a local food business.

Creating social Media content to increase brand awareness for a local food business.

Combining two passions: Video making and helping small businesses thrive.

Project overview:

When a new to the scene, talented restaurant owner is getting lost in the sauce; they need to get personal. That’s why after trying ‘The Vegan Snob’s food and finding very little about them online, I stepped in to help them develop their brand + social media strategy.

Problem

  • Lack of brand awareness → An independent restaurant owner and chef is bringing something new to Bristol: 100% traditional and hand-prepared Italian recipes. She uses only fresh ingredients imported directly from Italy and sought-after traditional equipment, but the business is being misunderstood by the public as an overpriced scam.

Solution

The Objective: Promote the businesses USP's through social media content.

  • Personify business → Document behind the scenes kitchen preparation showing the public what makes this food special, use social media as a platform to educate, driving engagement.
  • Content Value → Use educational captions to add value to the content, resulting in saves and shares.

Quality social media content has become a crucial tool for helping small businesses reach their audience.

Quality social media content has become a crucial tool for helping small businesses reach their audience.

The first of a weekly reel campaign showing 'behind the scenes' of how the food is prepared →

"The Vegan Snob prepares fresh pasta with the trusty @marcatopasta machine, finishing it off with the traditional chitarra pasta cutter!

The infamous Marcato Pasta machine has been a staple in Italian kitchens since 1930. Our traditional chitarra cutter, used to give the spaghetti its unique shape gets its name from its stringed design - ‘chitarra’ translating directly to ‘guitar’ in Italian. It’s been used for centuries to create perfect spaghetti alla chitarra. 🍝✨

Our top-quality Italian organic flour is from @mulinomarino, a family-run mill renowned for their dedication to preserving traditional milling techniques and producing the finest organic flours.

Why spaghetti alla chitarra? Its square shape and rough texture helps the sauce to cling better, enhancing every bite with rich flavor.🍅🍃

It pairs perfectly with our Datterino tomato straight from Sicily. Troppo buoni! 🤌

#ItalianCuisine #BristolEats #MulinoMarino #marcatopasta #bristolvegan i#ItalianCuisine #BristolEats #OrganicFlour"

The first of a weekly reel campaign showing 'behind the scenes' of how the food is prepared ↓

← I created an Instagram ad, driving brand awareness

I created an Instagram ad, driving brand
awareness ↓

The first of a weekly reel campaign showing 'behind the scenes' of how the food is prepared ↓

← The first of a weekly reel campaign showing 'behind the scenes' of how the food is prepared

I created an Instagram ad, driving brand
awareness →

I created an Instagram ad, driving brand
awareness ↓

  • The 4 week campaign focused on brand awareness and Social Media engagement through education and quality content. It effectively brought in a flux of new customers and influencers interested in collaboration.
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