Beyond Light: Capture The World.
Creating social Media content to increase brand awareness for a local food business.
Creating a brand for a business that delivers photography courses
across global culture spots.
Project overview:
Discovering a fresh brand from scratch through to social media marketing for a global travel photography business.
Problem
- The photography tour market is saturated by overpriced money makers. → The photography tour market is over saturated by corporate, highly priced money makers. Photography is something that can help people truly connect with themselves and the world around them, this brands mission is to help people discover this whilst offering affordable memories of a lifetime and skills for life.
Solution
- An approachable brand that offers affordable Photography tours.
Target Research:
+ competitor research
Initial exploration:
Initial brand variations:
Logo concepts:
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