Beyond Light: Capture The World.
Creating social Media content to increase brand awareness for a local food business.
Creating a brand for a business that delivers photography courses
across global culture spots.
Project overview:
Discovering a fresh brand from scratch through to social media marketing for a global travel photography business.
Problem
- The photography tour market is saturated by overpriced money makers. → The photography tour market is over saturated by corporate, highly priced money makers. Photography is something that can help people truly connect with themselves and the world around them, this brands mission is to help people discover this whilst offering affordable memories of a lifetime and skills for life.
Solution
- An approachable brand that offers affordable Photography tours.
Target Research:
+ competitor research
Initial exploration:
Initial brand variations:
Logo concepts:
Logo iterations, selected by the founders.
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Social Media:
I developed simple reels to raise brand awareness and drive leads via social media.
Growth & Partnerships
Beyond the visual identity, I led the organic growth of the Beyond Light Instagram from the ground up. By focusing on location specific content, I built an international following and fostered a high-engagement community,
Key results:
- Zero to Global: Built the brand’s digital presence from the ground up, scaling to an international audience.
- Rapid Engagement: Achieved a benchmark of 100+ likes per post within the first 8 weeks (100% organic growth).
- Community Lead: Responsible for all community management, follower connection, and outreach strategy.